I do like polyamory getting good press, especially from a source like the BBC. However, and I've mentioned this before, I do think that articles that use certain language like, "Polyamory may be the future of love" or of relationships, or whatever, are a bit needlessly sensationalistic.
The thing is, I don't honestly believe that poly is ever going to be what MOST people want to do. And I don't have a problem with that! I just want people to generally accept that love and life come in many shapes and colors and sizes and there is no need to be judgmental or feel threatened by that which is different. It's okay if people have a different idea of what "happy" looks like.
I think when articles say, "This strange thing that you normal folks don't really see or get, well, it's THE FUTURE! So you had better get used to it!"... it's poking the "be afraid of this scary unknown!" button. It's a common feature of clickbait articles. Sensationalistic title line.
Besides, it's not "the future." It's now. It's here. People are doing it.
I wouldn't be fussing about this, except this isn't the only article that I've seen that did this. They float around on Facebook from time to time.