I’m low key freaking out. I just did math. Here is all the math written out.
General rule of thumb is that vendors should aim to go to shows planning to make back 10 times their booth fee. Also, about 1-3% of attendees will purchase at a booth.
Those are the numbers I should be using to plan how much inventory to bring to my upcoming shows.
Okay, well, I did math based on those figures.
I paid $125 for a booth fee at my upcoming show. (It’s over two days.) $125x10=$1,250 is 10 times my booth fee. However, there are 2,000 people expected. 2,000x2%=40 people will buy from me $1,250/40=$31.25 would be the average receipt if this is accurate.
Only this doesn’t feel accurate to me.
Ocean Renaissance, my first and only show, I paid $187 in booth fees (It was over 3 days.)
$187x10=$1,870.00 this is estimated 10x the booth fee. I actually made $1468. So that didn’t compute. This was actually a little less than 8 times the booth fee.
However, Square says my average sale was $50.85. I was told 700 people attended. 700*2%=14 should be the number of people buying from me, but I had 16 credit card sales and 12 cash sales - 28 total sales. So I actually had (700*4%=28) 4% of people buying from me.
Soooo if this upcoming show follows the same general pattern, 2000*4%=80. I should expect 80 people to buy from me. And if my average sale is 50.85, 80x50.85=4,068 - I will prolly make this amount.
Holy crap. I don’t have that much in inventory yet. I had 32 people buying previously and now potentially 80 people later this month. 80/32=2.5 - this will be more than double the people I handled at Ocean Renaissance. So I need to have more than double what I had in inventory last time?!
Right now I have:
Fabulosities 5x$88 =$ 440
Bud crowns 24x$15 = $360
Flower Wands 12x$10 =$120
Acorns 20x$10 = $200
Tentacle headbands 5x$68 = $340
440+360+120+200+340 =$1,460
I have a long way to go to get $4,068 worth of inventory.
I plan on making 20 Blossom crowns: 20x$25=$500
I plan to make 10 Flourish crowns:
10x$48=$480
1460+500+480=$2,440
4068-2440=$1,628 so now I need this much more in inventory.
My headband & corsage sets sell for $35 each.
$1628/35 =46.50
I need to make 47 headband & corsage sets to take with me - in addition to what I listed above, the 20 Blossom crowns and 10 Flourish crowns. AND if I get this Ren Faire wholesale gig - 10 fabulosities.
In 16 working days.
That’s 3 headbands & corsages each day. Doable. Knock that out in the morning. Each set takes me about 45 minutes.
Afternoons, do the 10 fabulosities. On the 6 of 16 days I don’t have to do a fabulosity, let’s say I do the 10 Flourish crowns instead. I can spread the Blossom crowns over those same 6 days as well, since they take a little over the amount of time together that a fabulosity does.
I got this. Let’s go!

Someone check my math though. It’s definitely based on me getting 4% of people to buy instead of 2%, which I successfully did at Ocean Ren. BUT there I was not the only headpiece seller. At this next event, I am the only one…
I have a bunch of lasercut clips and earrings that are coming with me, and probably at least a dozen headbands & corsages already made but I’m going to leave them out of the equations. I sent a stack to the end cap last week so I don’t know the actual numbers.
Here’s the two fabulosities I made yesterday & today though:
